In 1939, when Robert May, a copywriter for Montgomery Ward, wrote a promotional Christmas poem for that Chicago department store, its principal character was Rollo the Red-Nosed Reindeer, but the corporate executives didn't like that name, nor did they approve of May's second suggestion, "Reginald". It was May's four year old daughter who came up with "Rudolph," for the title for a Christmas Classic.
Sunday, December 19, 2010
Christmas Trivia
In 1939, when Robert May, a copywriter for Montgomery Ward, wrote a promotional Christmas poem for that Chicago department store, its principal character was Rollo the Red-Nosed Reindeer, but the corporate executives didn't like that name, nor did they approve of May's second suggestion, "Reginald". It was May's four year old daughter who came up with "Rudolph," for the title for a Christmas Classic.
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